All-New Volvo XC60 National Launch 2017

Sweden's Number one producer of quality compact SUV's.

Brief

We were approached by Yakkazoo to produce the various elements for their client's multi venue interactive product launch.

Challenges & Solutions

Concept Craft provided graphics connected with a smartphone app to engage attendees in a new marketing approach. 

Result

Fantastic experience that left attendees feeling mesmerised and technologically educated! Through the selected media presentation channels, Volvo presented themselves and the new XC60 sports utility vehicle in a very unique fashion that fused cutting edge technology with the conventional sales experience.

Concept Craft was responsible for producing all the graphics and organising logistics, freight and installation. The experience was successfully installed in Sydney, Brisbane, Melbourne, Adelaide and Perth.